Little Caesars Case Study Media & Promotions

Little Caesars Case Study Media & Promotions

Little Caesars is a regional client with several stores across southern Idaho. They wanted an ongoing presence in all their markets that would establish them as the #1 pizza choice in each market.  The challenge was with this category – fast food – is perhaps the number one category for ad spends and market share battlegrounds.  The one thing most fast food outlets, and particularly pizza brands, don’t necessarily have is an ongoing emotional connection to the community; which is often the case when national brands are involved, like Little Caesars.

We created a true partnership between Little Caesars and the media outlets by implementing new, ground floor programs. Our goal was to establish a greater involvement with the community while increasing the brands exposure through the primary mediums of TV and Radio.  They became the ‘go to’ pizza chain for promotions, community ‘drives’ and such. Our media placement was strategic in nature due to our in-depth analysis of each media and the stations demographic strengths during key time periods.

The results have gone beyond expectations with double digit increases every year since 2011, when Little Caesars in southern Idaho became an MDI client.

About

Project Name
Company
Project Type
Release Date
Little Caesars Campaign
Little Caesars
Planning & Placement
2014