Slow & Steady Results
Boller’s Automotive is an auto service and repair facility in Coeur d’Alene, Idaho with about 5 bays, but wanting to expand. MDI was hired to assess their current marketing/advertising initiatives and recommend a plan of action to increase their business in a way that can be managed as it grows.
Although the ‘great recession’ played it’s role, our digital, PPC approach was an inexpensive media choice to A) Get more awareness of his brand in the marketplace and B) Generate leads through his website. We’re now averaging over 600 click-through’s per month. His business is beginning to bounce back and he can afford a small budget presence on local Cable TV.
The two media choices work hand in hand to accomplish the slow and steady growth needed to help Boller’s reach their expansion goal. Next level steps are in the works.