Our client, Affordable Optics, is a local eye care provider with multiple locations. They requested we create a website that was patient friendly, and sold the culture of the Affordable Optics brand to new and current customers.
Our primary goal was to build a campaign that positioned Affordable Optics as the local value brand – a better choice than the big box optical stores. The secondary goal was to build a relationship with current customers, and to recruit new customers. Through the power of the website they are able to communicate with customers through blogging and social media as relates to the Affordable Optics brand.
In an effort to position the brand as the ‘local and value’ option, we utilized TV, Radio and the Internet to tell the Affordable Optics story. We created the call to action by visiting the website, calling for more information or visiting the stores themselves. We employed social media as well as blogging to enhance the interactive goal.
The results have been impressive: website traffic has increased by 50% and they continue to double their electronic mailing list. Social media measurements (such as likes) have also dramatically increased, giving the client another valuable touch point with current and new customers.
The Affordable Optics brand includes a culture of not only being affordable, but actually caring about eye health – versus selling 2 for 1 offers like many of the big box outlets.